Heretics · Work

An engagement, as the client actually receives it.

Most consulting portfolios show case studies. This shows the artifact library — a sample of what a heretics engagement actually produces.

Twenty-four artifacts. Narrative, strategy, research, partners, design system, sessions. Every artifact below shipped in a real engagement, in the order it shipped.

See the engagement → What's inside ↓
Arcology is the codename for a pre-seed cyber vendor approaching Series A that heretics worked with. The artifacts here are drawn from that engagement — real methodology, real work product, vendor-identifying details abstracted.
— What's in the engagement —

Narrative

  • Manifesto
  • Category Narrative
  • Founder Narrative

Strategy

  • Two-Year Vision
  • Strategy OS · 9-layer spine
  • GTM Gantt — Q1 to Q2
  • Signal Intelligence Stack

Research

  • HASDF Framework
  • SE Timeline
  • Events 2026
  • MSP Pilot Feedback
  • ICP Discovery Matrix
  • DBIR Analysis
  • MSP Pricing
  • Persona Hierarchy

Partners & GTM

  • Design Partner Page
  • MSP Partner Matrix
  • MSP Partner Motion
  • Pilot Strategy

Design System

  • Full token + component library

Sessions

  • Running meeting log
— Real operators, real engagements —

What people who've actually worked with Nick say.

What Nicholas and his team delivered wasn't just a logo refresh; it was a complete reimagining of how the company presents itself to the world. The attention to practical implementation set it apart — guidelines that didn't just look good in a deck.
Phil Marshall VP Growth · Factor Cybersecurity Worked with Nick during the BlueVoyant rebrand · 2022
Nick's grasp of Microsoft security market and demand was a welcome addition during our time at BlueVoyant. Incredibly sharp with a vision for growth marketing any company would be lucky to have.
Mona Ghadiri 3x Microsoft Security MVP Worked alongside Nick at BlueVoyant
Nick is an absolute master when it comes to growth marketing. Incredible ability to simplify complex topics into consumable, compelling messaging — and to build a demand gen strategy with an achievable plan focused on the growth goals of the organization.
Paul "PK" Kleinschnitz Revenue producer · Culture champion · Advocate for the underdog Senior to Nick
An exceptional leader who truly understands the value of brand and social media in digital marketing. His ability to trust and empower our team let us take ownership of our projects and hit some amazing milestones.
Travis Hawley Open Source Intelligence · DHS, US Air Force, NSA, CENTCOM Reported to Nick at a hyper-growth cybersecurity company
Nick was instrumental in helping us scale our marketing operations at a hyper-growth company. Always available, always insightful about what strategies to work on and when — provided a level of confidence that let me focus on developing other areas.
Susanne Gurman-Karp Cybersecurity Marketing Executive · Revenue Engine Builder Managed Nick directly
Full recommendations on LinkedIn ↗
— Where this leads —

A shared drive of decks is a list of outputs. An engagement is a system.

See the engagement → Start a conversation →
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