Too high — frameworks without execution. Too low — one tactic at a time. Heretics works at the operator altitude: the level where strategy becomes pipeline and a category becomes a budget line.
Three engagement shapes. One methodology underneath all of them.
Thirty days inside the GTM machine, finding where the system lies to itself. Six structural fault lines surfaced from the outside in — stage integrity, attribution, channel efficiency, positioning, motion alignment, and one more that's almost always missing. Three load-bearing truths the team can act on Monday. Four sequenced tiers of rebuild, ordered by dependency.
What you get back is the argument for what changes, in what order, and why — written so an exec team can read it once and run with it. Diagnostic only. Implementation is the engagement.
The full rebuild. Where Blueprint diagnoses, the Engagement builds the operating system underneath. Narrative architecture, a nine-layer strategy OS, ICP research with discovery matrix, partner motion, pricing structure, design system, running session log. Twenty-four artifacts in the shared drive when we're done.
Engagements lock to outcomes. The shape is custom; the methodology is consistent. The structure is the engagement.
Embedded inside the org with real authority, two days a week, indexed to whatever GTM problem matters most that quarter. Sits in the leadership cadence, owns specific outcomes, ships against them.
Most useful after a Blueprint or Engagement, when there's a real plan and the bottleneck is execution capacity. Fractional is delivery muscle, not strategy theater.
Heretics doesn't show up cold. The magnet surfaces — Markets InSecurity, The Atlas, The Kumite — are how the firm reads the market. NetherOps is the operating methodology, the playbook for how engagements run. OpptyCon is the revenue physics engine that pressure-tests what an engagement will produce before it ships.
You can engage heretics directly without touching any of it. But every engagement is run from inside that ecosystem.