01
Fractional GTM Leadership
Embedded operator time for growth-stage cybersecurity vendors. Pipeline, positioning, demand, enablement, categoryrun from inside the company.
Typical shape: 2–4 days/week
6–12 months
6–12 months
Heretics · GTM Doctrine
Fractional GTM for cybersecurity.
Run by an operator who's worked the cyber GTM playbook and seen where it breaks.
Two decades inside venture-backed and PE-owned cyber. Founder-stage through pre-IPO. Embedded operator time inside the company.
02 · Thesis
What's actually broken
Most cyber vendors fail because the system governing their revenue is incoherent.
Marketing runs campaigns. Sales runs deals. Finance runs spreadsheets. Each function with its own metrics, its own dashboards, its own version of reality. Capital moves through the organization without coordination, and motion gets booked as growth.
"Revenue is treated like weatherobserved, not governed."
03 · Reframe
The connective tissue
I build the connective tissue. Two decades inside cyber GTM, now codified as a governed operating systemagent-based, physics-driven, built to make one embedded operator do the work of five. Pipeline that's modeled. Capital that's traced.
Every pipeline movement traceable. Every dollar explained.
04 · The Blueprint
The first 30 days of an engagement
Find where the system lies to itself.
Every revenue system tells two storiesthe one on the dashboard, and the one in the P&L. The Blueprint is a 30-day forensic diagnostic that finds the gap between them, then sequences the rebuild.
06
Structural fault lines
03
Diagnostic truths
04
Sequenced tiers of work
What you receive: the argument for what changes, in what order, and why.
Read the framework →05 · Services
What I do
02
Positioning & Repositioning
Category work for vendors who sound like everyone else. A full interrogation of what you're selling, to whom, and why the market should care. Ships as a durable narrative the whole GTM org can execute.
Typical shape: 6–12 week sprints
Output: positioning system
Output: positioning system
03
Revenue Governance
The operational layer. Agent-based pipeline operations, traceable capital flow, AI orchestration of the GTM modelbuilt for operators who want a real model under their pipeline.
NetherOps platform · Inside the platform →
06 · Proof
Two decades of cyber GTM operationdocumented role by role. Named-brand operator experience, current advisory work, and the methodology it all produced. Access is gated out of respect for former employers.
See the portfolio →07 · The Network
Where else to look
08 · Contact
Cyber GTM, governed.
For operators ready to put a real model under their revenue.
Or find me on
LinkedIn →
Cybersecurity vendors, founder-stage through pre-IPO. Engagements range from project-based advisory to embedded operator time. Pipeline run from inside the company.