Heretics · GTM Doctrine

Fractional GTM for cybersecurity.

Run by an operator who's worked the cyber GTM playbook and seen where it breaks.

Two decades inside venture-backed and PE-owned cyber. Founder-stage through pre-IPO. Embedded operator time inside the company.

02 · Thesis

What's actually broken

Most cyber vendors fail because the system governing their revenue is incoherent. Marketing runs campaigns. Sales runs deals. Finance runs spreadsheets. Each function with its own metrics, its own dashboards, its own version of reality. Capital moves through the organization without coordination, and motion gets booked as growth.

Revenue is treated like weather — observed, not governed.
05 · Services

What I do

01
Fractional GTM Leadership
Embedded operator time for growth-stage cybersecurity vendors. Pipeline, positioning, demand, enablement, category — run from inside the company.
2–4 days / week
6–12 months
02
Positioning & Repositioning
Category work for vendors who sound like everyone else. A full interrogation of what you're selling, to whom, and why the market should care.
6–12 week sprints
Output: positioning system
03
Revenue Governance
The operational layer. Methodology, engine, operators — under your pipeline. Run by humans with OpptyCon's help, not by autopilot.
06 · Where else to look

The network

Cyber GTM, governed.

For operators ready to put a real model under their revenue.
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