Run by an operator who thinks the category is broken.
Two decades inside venture-backed and PE-owned cyber. Founder-stage through pre-IPO. Embedded, not advisory.
Most cyber vendors don't fail from lack of effort. They fail because the system governing their revenue is incoherent.
Marketing runs campaigns. Sales runs deals. Finance runs spreadsheets. Each function with its own metrics, its own dashboards, its own version of reality. Capital moves through the organization without coordination, and what looks like growth is often just motion.
"Revenue is treated like weather — observed, not governed."
I build the connective tissue. Two decades inside cyber GTM, now codified as a governed operating system — agent-based, physics-driven, built to make one embedded operator do the work of five. Pipeline modeled, not hoped for. Capital traced, not estimated.
Trust in numbers should come from physics, not faith.
Embedded operator time for growth-stage cybersecurity vendors. Pipeline, positioning, demand, enablement, category — run from inside the company, not from a deck.
Category work for vendors who sound like everyone else. A full interrogation of what you're selling, to whom, and why the market should care. Ships as a durable narrative the whole GTM org can execute.
The operational layer. Agent-based pipeline operations, traceable capital flow, AI orchestration of the GTM model — built for operators who want revenue engineered, not observed.
Two decades of cyber GTM operation — documented role by role. Named-brand operator experience, current advisory work, and the methodology it all produced. Access is gated out of respect for former employers.
See the portfolio →For operators ready to engineer their revenue instead of observing it.
Cybersecurity vendors, founder-stage through pre-IPO. Engagements range from project-based advisory to embedded operator time. Pipeline run from inside the company, not from a deck.