Every cyber GTM problem sits at one of three altitudes. The market — who's consolidating, who's defining a category, who's failing. The engagement — how a vendor's narrative, motion, and operating system get built. The math — the revenue physics that determines what any plan can actually produce.
Most consultants pick one altitude. The house was built so a single engagement can move between all three — and so the firm reads each altitude on its own instrument.
Cyber categories move faster than the vendors in them. A SecOps incumbent that looked durable in Q1 can be a budget-line casualty by Q4 — not because the product failed, but because the category got absorbed. The market altitude is where heretics reads which category is alive, which is dying, and who's about to consolidate whom. Three instruments, each grading a different signal.
The three properties separate by job. Atlas is the durable map — categories, layers, buying committee, motion physics. Kumite is the live tracker — who's a black-belt champion this quarter, who got absorbed last month. MIS is the editorial desk — the teardown of a single vendor, signed and dated. Together they read the market at three speeds: structural, tactical, and momentary.
Most cyber GTM problems live in the structure before they show up in the funnel — the category the vendor claims doesn't match the buying motion they fund, the pricing doesn't match the buyer's economic frame, the seller ramp doesn't match the deal cycle. The engagement altitude is where heretics builds the operating system underneath the funnel. The structure is the engagement.
Blueprint diagnoses. Engagement builds. NetherOps is the methodology underneath both — the playbook for how the work runs, consistent whether a single operator carries it or a small partnered team does. The progression isn't mandatory; a vendor with a clear thesis can skip Blueprint and start with Engagement.
Plans usually fail at the math layer before the strategy gets blamed — coverage that requires 4× more pipeline than the channels can deliver, a CAC that violates the P&L's gravity, a seller ramp that closes the gap by Q4 only if everyone hires perfectly in Q1. The math altitude is where heretics surfaces what's actually buildable. Plans cleared at this altitude survive contact with the year.
OpptyCon isn't a forecasting tool. It's a constraint surface — it tells the engagement what's possible given the cost structure, the coverage ratios, the seller ramp, and the funnel physics, before anyone commits to a plan. Every full engagement uses it. Every Blueprint references it.
Each property does one job well. Heretics is Nick Sorenson — that's who signs the work and runs the engagement. NetherOps is the methodology brand encoding how the work runs. OpptyCon is the software Nick built and uses to pressure-test the math. MIS, Atlas, and Kumite are the public surfaces — the analyst desk, reference field guide, and vendor ranking that read the cyber market and feed every engagement.
A single engagement might use all three altitudes in one quarter — read the category on Atlas/Kumite, diagnose the vendor in a Blueprint, pressure-test the rebuild plan in OpptyCon, ship the operating system using the NetherOps playbook. Or it might use one. The house is built so the instruments are at hand when the work demands them.