No bench, no leverage model, no juniors learning on your dime. The people on this page are the people in the room.
Two decades inside venture-backed and PE-owned cybersecurity, founder-stage through pre-IPO — as an embedded operator, not an adviser at arm's length. Nick built and ran GTM inside hyper-growth cyber vendors before founding Heretics.
He owns the methodology — Revenue Governance — and signs the verdicts. Positioning, demand, category, pipeline: run from inside the company, governed like a system.
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Adam is a brand-experience operator who has led branding and content strategy at companies like BlueVoyant and Binary Defense — including the BlueVoyant rebrand across four business units and the Binary Defense rebrand.
He has owned both the customer experience and the full brand surface of GTM: positioning and narrative, technical content built with engineering, product materials, podcasts, webinars, field events, partner co-branding. He treats GTM as one coin — brand on one side, demand gen on the other — and at Heretics he runs client experience, so engagements land the way they were designed.
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