The epic saga of four senior marketing leaders at a multi-billion-dollar cybersecurity unicorn who decided to use their combined marketing skills and experiences in the infosec industry to start their own cybersecurity marketing agency, named Heretics.

Legend is still unclear on the name given to their enterprise. Some claim they were cast off and sacrificed for their brand of marketing witchcraft, while others claim it was because they abandoned their fellow marketing brethren to preach dark arts to the masses.

/ˈherəˌtik/ Derived from Ancient Greek haíresis (αἵρεσις), the English heresy originally meant "choice" or "thing chosen".

Modern usage: noun "a person holding an opinion at odds with what is generally accepted."